News Center
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02
2026
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“Lightweight” Sports Gear Takes the Field — Xi’an Sifang Ultra-Light Materials Co., Ltd. Invited to Attend the “2026 Event Launch and Brand Promotion Conference”
On the morning of January 30, 2026, the “2026 Annual Events Launch and Brand Promotion Conference,” hosted by Shaanxi Sports Group, was grandly held at the Xi’an International Football Center. With the theme “A New Engine for the Event Economy, a New Chapter in Sports-Tourism Integration,” the event centered on preparations for flagship sporting events, the promotion of project resources, and discussions on integration strategies. It brought together over 100 leading enterprises from the sports, cultural tourism, investment, and research sectors, each presenting more than 20 high‑quality projects, thereby establishing a platform for resource matchmaking and collaboration within China’s sports industry.
At this promotional event, Fan Jia, General Manager of Xi’an Sifang Ultra-Light Materials Co., Ltd., attended as an invited guest and signed a brand‑partnership agreement with the Shaanxi Sports Group. According to General Manager Fan, since its establishment in 2006, the company has continuously innovated in the research, development, and application of magnesium–lithium alloy materials, expanding their range of uses. Today, Sifang’s ultra‑light magnesium–lithium alloys not only support China’s military‑industrial sectors—including aerospace, aviation, and defense systems—but have also achieved significant breakthroughs in civilian fields such as 3C electronics, smart wearables, and sporting goods, resulting in the successful development of numerous new magnesium–lithium alloy products.
Leveraging this “2026 Event Launch and Brand Promotion Conference,” Xi’an Sifang Ultra-Light Materials Co., Ltd. has once again stepped onto the broad stage of sports innovation with solid strides in science and technology. From the aerospace realm to the athletics track, from national strategic assets to premium civilian products, Sifang Ultra-Light consistently uses the lightness of materials to bear the weight of innovation, and harnesses the power of industry to strengthen the world of sports.
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